Distinguished man with salt and pepper beard

ABC Royalty

Built for kings.

Premium shea butter grooming crafted for the man who takes care of himself.

ABC Royalty

Men's Collection

8 products handcrafted in Las Vegas with 100% pure shea butter.

Deuces Wild Beard Shea Kit

Deuces Wild Beard Shea Kit

Everything your beard needs — shea-infused balm, oil, and wash in one powerful kit.

$39.99
Men's Shea Butter

Men's Shea Butter

Rich, fast-absorbing shea butter formulated for men's skin. No grease, just results.

$29.99
Custom Men's Shea Scrub

Custom Men's Shea Scrub

Exfoliating scrub that removes dead skin and leaves a smooth, refreshed finish.

$29.99
Suga Toes Foot Shea Scrub

Suga Toes Foot Shea Scrub

Buff away rough heels and dry skin with this shea-packed foot scrub.

$29.99
Naked Unscented Shea Butter

Naked Unscented Shea Butter

100% pure, unrefined shea butter — no fragrance, just deep moisture for all skin types.

$27.99
Black Diamond Hair Oil

Black Diamond Hair Oil

Promotes growth on edges and length. Tropical Island scent. Organic and handmade.

$29.99
Babyface Facial Shea Oil

Babyface Facial Shea Oil

Lightweight facial oil that nourishes, brightens, and keeps your face looking fresh.

$29.99
Babyface Facial Shea Scrub

Babyface Facial Shea Scrub

Gentle yet effective facial scrub with pure shea butter — exfoliates and softens for a fresh, smooth finish.

$33.00

Royalty takes care of their crown.

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I Love Shea LV

Handcrafted with love in Las Vegas, NV. Pure shea butter skincare made for real skin needs.

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These statements have not been evaluated by the Food and Drug Administration. Our products are not intended to diagnose, treat, cure, or prevent any disease. If you have a known allergy to any ingredient, please do not use this product. Always perform a patch test before use. Discontinue use if irritation occurs.